Why Change Up Your Labels?

Why Change Up Your Labels?

There was a day not too long ago where, after spending a huge amount of time designing and printing the right custom labels and other packaging elements for your products, you made an effort to use that collateral for as long as possible. Many argued that this was all...
Why Print Colors Matter?

Why Print Colors Matter?

One of the things that it’s easy to forget – particularly in terms of the digital printing world that we’re now living in – is that people aren’t going to be experiencing your collateral on a computer screen. Did you ever wonder why that...
Why DPI Matters?

Why DPI Matters?

With years of experience under our belts, we find that there are a lot of industry-related terms that people only really think they understand. One of the biggest of these is DPI, an acronym short for “dots per inch.” It ultimately refers to the resolution...
Our Digital One Label Press

Our Digital One Label Press

We are thrilled to have the Mark Andy Digital One Label Press as one of our latest additions to our ever-growing family of commercial presses. This new, top of the line digital printing label press will take your commercial printing business needs to the next level....
Understanding Shelf Space

Understanding Shelf Space

Have you ever noticed how important shelf space is when you are grocery shopping? Eye-level shelf locations are the most expensive for products. If you look towards the top or bottom, you’ll see the store brand options of the product. This isn’t a coincidence, this is...
Pressure Sensitive Labels: The Possibilities?

Pressure Sensitive Labels: The Possibilities?

According to one recent study, a full 1/3rd of all consumers say that a large part of their ultimate purchasing decision is dictated by one factor above all others: product packaging. In a lot of ways, the packaging is a lot more than just a way to protect your...
Cosmetic Product Labels: What They Are and What You Need to Know

Cosmetic Product Labels: What They Are and What You Need to Know

Product packaging – including elements like labels – is more than just a way to protect your product while you wait for someone to buy it. They’re actually an indefensible tool in terms of forging a larger connection with your target audience....
Digital Printing Best Practices

Digital Printing Best Practices

By now, it should be clear to you that digital printing brings with it a wide variety of benefits that can’t be ignored. The cost-effectiveness alone is often enough to get most people to make the jump – but there are a few things you’ll want to...
Product Labels And Branding?

Product Labels And Branding?

The labels that you work so hard to design for your products are important for a number of different reasons, some of which are obvious and some of which are… less so. Everyone knows that a label has to essentially act as both a representation of your product...
Why Digital Printing Matters?

Why Digital Printing Matters?

To better understand why digital printing is so important, you first need to understand more about what it actually is: a way to take a digital-based image (read: one that was typically designed and finalized on a computer) and print it on a wide range of different...