Why Brevity is the Soul of Wit… and Your Product Labels

Why Brevity is the Soul of Wit… and Your Product Labels

There’s an old saying that tells us “brevity is the soul of wit.” Meaning, the shorter joke will always be better than a long one. This isn’t necessarily because long jokes are bad – it’s just that you should never use 10 words to...
The Major Factors That Impact Someone’s Buying Decisions

The Major Factors That Impact Someone’s Buying Decisions

Studies have shown that in general, the human brain tends to form a subconscious opinion about a product in as little as 90 seconds after viewing it for the first time. Somewhere between 62% and 90% of that judgment comes by way of color alone. We’ve written at...
Designing Your Labels…Learn How Certain Colors Impact Buyers?

Designing Your Labels…Learn How Certain Colors Impact Buyers?

It’s no secret that color has an impact on our emotions. The color green, for example, has a dramatic impact on our productivity because it’s restful for eyes and produces less eye strain when compared to alternatives. Based on that, experts say you should...
How To Choose Right Adhesive For Bath and Body Label?

How To Choose Right Adhesive For Bath and Body Label?

Whenever you choose labels for your bath and body products, there are two main factors you need to think about. The first is “form” – part of your label’s job is to make your product look as attractive as possible. The other, however, is...
Why Consecutive Number Label Printing Matters?

Why Consecutive Number Label Printing Matters?

Generally speaking, product labels tend to be a lot more versatile than most people realize. Not only can they be a great way to convey essential information about your products to your customers in a fast and easy fashion, but they can also be a valuable internal...
Everything You Need to Know About Waterproof Labels

Everything You Need to Know About Waterproof Labels

When it comes to product labeling, far too many businesses seem to make the same mistake over and over again. They start with a design for the label and work their way back to the product when they should be starting with the specifics of the product and working their...
Prop 65: What It Is, Why It Matters and Why You Need to Care

Prop 65: What It Is, Why It Matters and Why You Need to Care

Product warning labels are an incredibly serious topic and should always be treated as such. Not only are they a viable way of conveying important information to your customers about what chemicals are in your product, but for the most part, you’re also legally...
Why Experience Matters In Printing Industry?

Why Experience Matters In Printing Industry?

No matter how much technology continues to grow and evolve, experience is still the quality that matters most of all. Whether you’re talking about the print industry, your skills in the kitchen or something else entirely – there really is no technological...
Why Custom Beer Labels Is The Impact You Need?

Why Custom Beer Labels Is The Impact You Need?

There was an era in this country not too long ago where the beer industry was ruled by a few major players. Anheuser-Busch, Carlsberg, Heineken and other “titans” ruled the market and if you weren’t a huge international brand, it was very difficult...
Why Short Run Printing Is PERFECT For Holiday Season?

Why Short Run Printing Is PERFECT For Holiday Season?

In years past, one of the major challenges for small businesses in particular had to do with the large minimum order quantities required for most commercial labels. If you were trying to get ready for the holiday season, you usually needed to have your designs ready...