In today’s business world printing needs exist for a number of small business owners to utilize to build their brand. Enter the world of short-run printing. Short run printing is a custom order of a batch of beer bottle labels, coffee bags for an independent coffee...
We get it. The amount of work and effort that goes into creating a label for your product is a big deal. After all, the label is the first thing your consumer sees, right? We understand that you may have short-run label needs. Perhaps you have a limited edition of...
As professionals (about/meet our team) who have been in the labeling and printing industry for more years than we’d like to admit, we’ll be the first to tell you that there’s no “one size fits all” approach to what you’re doing....
There was a day not too long ago where, after spending a huge amount of time designing and printing the right custom labels and other packaging elements for your products, you made an effort to use that collateral for as long as possible. Many argued that this was all...
One of the things that it’s easy to forget – particularly in terms of the digital printing world that we’re now living in – is that people aren’t going to be experiencing your collateral on a computer screen. Did you ever wonder why that...
With years of experience under our belts, we find that there are a lot of industry-related terms that people only really think they understand. One of the biggest of these is DPI, an acronym short for “dots per inch.” It ultimately refers to the resolution...
We are thrilled to have the Mark Andy Digital One Label Press as one of our latest additions to our ever-growing family of commercial presses. This new, top of the line digital printing label press will take your commercial printing business needs to the next level....
Have you ever noticed how important shelf space is when you are grocery shopping? Eye-level shelf locations are the most expensive for products. If you look towards the top or bottom, you’ll see the store brand options of the product. This isn’t a coincidence, this is...
According to one recent study, a full 1/3rd of all consumers say that a large part of their ultimate purchasing decision is dictated by one factor above all others: product packaging. In a lot of ways, the packaging is a lot more than just a way to protect your...
Product packaging – including elements like labels – is more than just a way to protect your product while you wait for someone to buy it. They’re actually an indefensible tool in terms of forging a larger connection with your target audience....
