Product packaging – including elements like labels – is more than just a way to protect your product while you wait for someone to buy it. They’re actually an indefensible tool in terms of forging a larger connection with your target audience. They’re a chance to visually separate yourself and your products from your competitors, communicate your brand story and provide helpful information to help customers get the most from their purchase – all in one fell swoop.
Cosmetic product labels, therefore, become one of the best opportunities that you have to address all of these needs, essentially at the exact same time.
Cosmetic Product Labels: Breaking Them Down
A lot of the cosmetic product label options that we offer at Unique Printing & Labels take the form of pressure sensitive labels, which are printed on a specially designed type of adhesive-backed label stock that allows them to adhere to most surfaces effortlessly. These labels are printed using a process called flexography, which allows a stunning image of your label design to be printed on a variety of materials in the absolute highest resolution possible.
In addition to standard cosmetic labels, you can also take advantage of options like special shape labels, void and tamper labels (particularly important in the cosmetic industry), waterproof labels, warning labels, wafer seal labels and much, much more.
The Major Benefits of Cosmetic Product Labels
Perhaps the most important benefit of cosmetic product labels – beyond their inherent attractiveness – can be summed up in one simple yet critical word: cost. These labels not only give you complete control over the look, the design and even the feel of the eventual end product, but the materials themselves are far less expensive than a lot of the alternatives you may be working with.
At Unique Printing & Labels, we’ve also found a number of methods that allow us to extend this cost efficiency even further. With our Digital One Label Press, we can help you design the perfect labels you need using a technique that is perfect for short-run requirements. You don’t have to worry about printing 10,000 identical labels if you only need 1,000 because you’re trying to hit a minimum order run. You can print exactly what you need and not a single label more, extending your return on investment even further.
Likewise, short-run capabilities allow you the freedom to experiment with your labels, giving you a chance to run alternate options for different markets or demographics to really see what works and what doesn’t. With a budget for everyone and a technique that can be fully customized from the ground up with your own unique goals in mind, it’s clear that cosmetic product labels are the perfect option when it comes to making that great first impression you need when you need it the most.
Cosmetic product labels aren’t just a great opportunity to visually separate your products from those of your competitors – they’re also a great opportunity to connect with your target audience in a truly meaningful way. If you have any additional questions about the benefits or the application of cosmetic product labels, or if you’d just like to sit down and talk to someone about your own needs in a little more detail, please reach out to us below and we’ll be in touch shortly!