According to one recent study, a full 1/3rd of all consumers say that a large part of their ultimate purchasing decision is dictated by one factor above all others: product packaging. In a lot of ways, the packaging is a lot more than just a way to protect your product while you wait for a consumer to take it home – it’s one of the most powerful marketing tools that you have available to you today.
This is a large part of the reason why pressure sensitive labels are so essential. Not only do they offer everything you could ever want from a traditional label, but they also include a number of unique benefits that make them an excellent tool for making a connection with your target audience at the exact same time.
What are Pressure Sensitive Labels?
At their core, pressure sensitive labels are those printed on a specifically designed type of adhesive-backed label stock. When the rear release liner is removed and pressure is applied to it, it will adhere to the vast majority of all surfaces that you may be working with.
One of the most immediate benefits of this is certainly ease-of-use, as applying the labels themselves directly to the product is far more efficient than alternative methods. Likewise, our labels at Unique Printing & Labels are printed using a specific, high-resolution flexography process that actually uses polymer plates to apply a designed image directly to the label materials themselves.
The end result is almost a perfect storm of benefits, where you’re left with not only a versatile and functional labeling solution but one that is incredibly attractive and almost impossible versatile at the exact same time.
Applications, Capabilities and More
One of the major benefits of pressure sensitive labels comes down to their versatility – they can largely be anything you need them to be, in whatever situation you need them to be in, no exceptions. On the product packaging side of the conversation, they’re a terrific option for everything from beverage labels to shipping and mailing labels to promotional labels, warning labels and more.
But at the same time, they also work incredibly well in applications like name tag labels, embossed labels, hand tags, envelope seals, – you name it. It’s the same basic technique in every situation, yes, but the applications themselves vary so much depending on exactly what you’re trying to do that the possibilities are essentially endless.
When you can use the exact same type of label both as a product label and as a larger solution for better and more holistic inventory control, you know you’re talking about the type of versatile option that will stand the test of time. The best part of all is that every situation certainly guarantees the same level of freedom and flexibility in your behalf, regardless of what your intentions are today or how they may change tomorrow.
As you can see, pressure sensitive labels bring a wide range of different benefits to the table that most brands can’t afford to ignore. If you’d like to find out more information about what this unique solution can do for your products, or if you just have any other questions that you’d like to see answered, please contact us below and we’ll be in touch shortly!