The holiday season is around the corner! There are plenty of reasons to be jolly. One reason to have a smile on your face is that it’s the busiest time of the year for a multitude of industries. To fully execute this holiday season, it is a good idea to have a holiday promotion to ensure your products get noticed by the holiday shoppers.
To help you get the most out of this holiday season, we have five tips for your holiday label design!
1. Custom Holiday Labeling Can Be Humorous
People in the holiday spirit are in a lighter state of mind and respond relatively better to humor. Humor doesn’t work for every industry but if it is the right situation, it can help your product be a huge hit this holiday season. Humorous images give your product a better chance to stand out and even stick in the mind of shoppers. When done right, it can make a huge positive impact for your brand’s likeability.
2. Be Creative
Other brands are going to attempt a holiday promotion as well. Don’t do something simple that will make your brand look exactly like the rest. Think outside the box like having the gingerbread man as the face on the label or have a crafty matte finish. Don’t be afraid to take some risk because it is only a short-term promotion. In this case, the reward substantially outweighs the risk. To be better than the rest, you have to be different from the rest!
3. Choose Exciting Colors That Make Your Label Pop
To get your product label noticed this holiday season, it is crucial to choose colors that help you stand out. Just about every product on the shelves will be strictly red and green. Don’t be afraid to throw in a little purple or blue to differentiate yourself. Attracting new customers starts with giving them a chance to notice your product on the shelf.
4. Create a Variety of Labels
Help your brand appeal to a broader audience by creating some variety in your labels. Having Santa on the label will appeal to some people while a winter wonderland scene resonates better with others.
5. Digital Label Printing
The holiday season is a short period that doesn’t require a billion labels. Utilizing our digital label printer allows you to order only the amount of labels you need. Since there are no plates required for set up, there is no minimum order quantity for your run while still being cost effective. With the holiday season basically in full effect right now, we can provide a quick turnaround time to jump-start your holiday promotion sooner than later. With all these fantastic benefits, we can ensure you that your holiday labels will be high quality because our digital press prints at 1200 dpi.
If you have any questions about how we can help you get your holiday promotion off of the ground, call us at ✆ 855-806-4944 or fill out the form below!