In today’s digital world with email marketing, Facebook and Google ads, it’s easy to overlook the power of print marketing for your small business. But no matter how digital marketing may get, there is always a need for print marketing in the small business world. Never worry, at Unique Printing & Labels we have several ideas that your small business needs in the world of print marketing.
Print Marketing Tools For Your Small Business
EDDM
Have you ever received a postcard in the mail with some great enticing offer to bring you in the door to patronize their business? Enter the world of EDDM or Every Door Direct Mail. And you know what? Unbeknownst to some, EDDM works.
As a small business, the ability to garner as many resources possible to add to your marketing budget is key to your success. According to the USPS, “Every Door Direct Mail is an affordable targeted advertising technique that lets you map your marketing mail audience by age, income, or household size.” In short, you are able to leverage the knowledge of the USPS to put your message in front of the right buyer, at the right time.
Business Cards
No matter what, the old school method of business cards are still important when you’re out there networking with potential clients, referral sources or colleagues. Business cards make a memorable first impression.
As part of a solid marketing plan, a quality business card is a physical representation of you and your brand that prospective clients can keep close by. And in that perfect time of need, they’ll have that brand representation directly in the front of their Rolodex.
In short, business cards are and will always be an important and integral part of any business relationship, large or small.
Client Appreciation and Loyalty Cards
Who can ever forget the loyalty card? In case you weren’t aware, a loyalty card program is a program that a majority of storefront businesses use to gather data about customers. Loyalty cards, paper or plastic, are ways to improve retention and drive a particular desired behavior of a customer that’s beneficial for the business. Loyalty cards can help with:
- Retaining customers
- Reducing marketing costs
- Growing customer relationships
With loyalty and client appreciation cards, customers are offered product discounts, coupons, and gift certificates. Gift certificates are ways that customers can either purchase items in advance. Gift certificates or gift are convenient, easy to wrap, easy to wrap and at the end of the day, gift cards offer a whole range of potential purchases, and all of them mean more money in the register at the end of the day.
As you can tell there are a number of reasons that a small business needs print marketing to set itself apart from the competition. Partner with Unique Printing & Labels to execute your print marketing plan for your business needs.
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