In years past, one of the major challenges for small businesses in particular had to do with the large minimum order quantities required for most commercial labels. If you were trying to get ready for the holiday season, you usually needed to have your designs ready months in advance and once they were locked, there was little you could do to change them if something unexpected happen.
Thankfully, those days are long gone. In fact, short-run printing is the perfect opportunity to take advantage of this holiday season for a host of unique reasons that are certainly worth exploring.
Short Run Printing = Freedom, Flexibility and Much More
One of the major advantages that short-run printing brings to the table can be summed up in a single word: flexibility. Because you’re not trying to meet a minimum order quantity, you can easily run more targeted, more timely and more specific promotions to niche groups of your audience during the holiday months at the end of the year. Suddenly, you’re in a better position to go after smaller demographics and you can even run different versions of your labels based on more personalized holidays beyond Thanksgiving and Christmas.
Additionally, one of the major advantages you have on your side in terms of customer outreach is and will always be personalization. With short-run printing, you can design labels that are more personal than ever – taking full advantage of that essential image you’re trying to get across.
With short-run printing, you also have an opportunity that would have otherwise been totally unavailable: A/B testing. You can create smaller batches of labels with slight variations to test them out and see which one is more successful before rolling out the winner to the largest possible audience.
But more than anything, short-run printing finally gives you the freedom to design labels how you want, in any way you want, absolutely no exceptions. You no longer have to design a label that essentially meets the principles of the “one size fits all” school of marketing. You can treat core groups of your audience as the unique individuals that you always knew they were and lean into this fact, not let it hold you back.
Not only that, but short print runs are also incredibly quick to set up and even easy to roll into production. This can dramatically reduce the amount of time it takes to get your finished labels in hand, which ultimately gets your products out to the masses faster than ever before. If something changes at the last minute, you don’t have to worry about starting from scratch with the label design process. You can pivot effortlessly and take full advantage of every opportunity as it presents itself.
These are just a few of the key reasons why short-run printing is the perfect opportunity to take advantage of this holiday season. Plus, if you play your cards right, you’ll be laying the groundwork for a prosperous new year and beyond.
If you’d like to find out more about the major advantages of short-run printing, or if you have any questions that you’d like to discuss with someone in a little more detail, please don’t delay – contact Unique Printing & Labels today.