Label designs change and evolve year-in and year-out. Your label design(s) help sell your products, so it is important for your business to stay up-to-date with industry changes. As we begin to make our way through 2018 it is important to take a moment and examine this year’s product label design trends. Find some of 2018’s product label design trends below.

Simplicity –

Simplified designs seem to be one of the most consistent trends each year among product label designs. The level of simplicity you can use is dependent upon the product you are selling. Obviously, health products require you to list more information than a brand marketing sticker. Nevertheless, in a fast-paced world, consumers love the convenience of simplicity. When taking a simple route, it is crucially important for your design to be clear. No one would buy a product just labeled “Drink”. Simple is not synonymous with boring when it comes to product label designs.

product-label-trends-usaVintage –

Whether its politics or products, history repeats itself. 2018 is shaping up to be a great year for the vintage look. Vintage design is a great way to connect us with our cultural past. It gives consumers the remembrance and feelings associated with “the good ‘ole days”. For companies, using a vintage product label design can convey ideas of tradition and quality. This trend is great for companies that have been around for a while.

Photography –

A picture truly is worth 1,000 words. Using photography will allow your company/design team to be very creative. Combining simplistic lettering with beautiful photos is a great way to get your message across. Think about the Jones Soda Company – they took the photography label design trend to the max when they created MyJones. With sleek, elegant photography on your product labels, you can not only tell a story, you can tell your story.

Hand-drawn Elements –

With the continued success and expansion of microbreweries and other small business who thrive on creating unique identities, we can likely expect the continued growth of hand-drawn elements in product label design. Consumers appreciate the artistic quality and effort that goes into hand-drawn elements on a product label. One great local example of using hand-drawn elements on product labels is 3 Floyds Brewing Co. Their product labels are instantly recognizable.


You can’t teach style, but you can certainly learn from your respective industries and evolve your designs to make your products more appealing to your consumer base. Contact the experts at Unique Printing & Labels, Inc. if you have any additional questions about 2018 product label design trends or to place your next printing order!

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