Does it really matter?
Packaging and labeling are as important as your product. To explain this further let’s try to visualize a scenario. Let’s say that you have a great product, and that product is a bottle of perfume. Now since you are going to sell a perfume, this puts you in direct competition with the big guns of the industry. You have a great product and so do they. What sets them apart?, Just go to a shop and see their packaging and labeling, does it allure you? Do you find it attractive!
Hope you see the picture in the same perspective as we want it to be seen and understood. Packaging and Labeling are crucial for building your brand. We will tell you exactly why. Having a great product is only the half of the story. Making that great product sell like crazy in the market is another. Marketing is what makes or breaks a business. Packaging and Labeling is the essence of product marketing.
It’s something that the prospective customers like!
The reason being that the current generation of customers is mentally prepped to go for the product which has nicely designed labels and comes in beautiful packaging. They don’t prefer going for an unlabeled product or a product that has just a simple white background and text as a label. People have been brought up to frown upon such products. They think that if the product manufacturer has not even taken pains to label the product properly then what’s the guarantee that it’s a nice product or a product that I as a consumer deserve.
See, building a brand is all about managing the perceptions of the target audience/ prospective customers. Nothing can be left to chance. You have to be good and you have to look good, that’s the holy grail of branding and marketing.
For example, what pops up in your mind when we say the word “coffee”, chances are that your answer is StarBucks, These guys are a brand, in fact, they are a global brand. The entire earth knows who they are, and just have a look at their labeling and packaging of products. You would see the bigger picture now. People don’t remember the liquid coffee but they remember the labels and the cartons in which the coffee came. In fact, those who haven’t even tasted the product yet would recall the brand by its logo, labels, and packaging. That’s the magic of packaging and labeling.
We think that we have already emphasized enough on the importance of packaging and labeling and we firmly believe that if you have read the blog post this far then it would be clear in your mind that it’s vital for our business. Now comes another question? From where can I get good quality and professional help for meeting my labeling and packaging needs? That’s where companies like us come in to picture. Labeling and packaging is an art and you just can’t leave it with amateurs, you need professionals like us who have decades of experience in this discipline of marketing. To know more about how we can help you build your brand, please drop us an email with your objectives. We would be more than glad to assist you to achieve your business goals.