When a shopper browses around a grocery store, picks up two jars of salsa, examines them both, then puts one in the shopping cart and the other back on the shelf – what factors come into play on that decision process? What is that deciding factor that pushes the jar of salsa to reach the shopping cart over the other one? Other than pricing, how does a consumer decide which salsa has better quality if they have never tried either one? All they have to judge them off of is the label on the jar. Building a brand that influences the consumers’ perception in a positive way starts with the effectiveness of its labeling. Let’s take a look at how food labels can affect the consumers’ perception!
1. How Label Color and Health Perception Correlate
In a Cornell research study, they found that different color calorie labels had an effect on how people perceive the products nutritional value. Their research claims that products with green calorie labels gave off the perception of being healthier than products with the same nutritional value with non-green calorie labels. Color is the most valuable influential element in regards to visual factors that purchasers subconsciously consider. Green isn’t the only color that subconsciously tells buyers something about your product.
Take a look at what all the colors mean for your brand.
Red – Excitement, Bold, Youthful
Blue – Trust, Dependable, Strength
Green – Health, Growth, Peaceful
Yellow – Optimism, Warmth, Clarity
Orange – Friendly, Confidence, Cheerful
Purple – Creative, Wise, Imaginative
Silver – Balance, Neutral, Calm
2. Quality Label…. Quality Product?
You probably saw this one coming. People correlate quality labels with quality products. When looking for a way for your product to stand out from the rest of the competition on the shelf, your best bet is to have the highest quality label with eye-catching designs and vivid colors. The label on your product is on the front lines of portraying your brand. The label should reveal the important information that separates your product from the rest, such as no carbs, high protein, new flavor, etc. There isn’t just one style of a label that will portray a high-quality brand.
We offer several product labeling solutions here at unique to give your brand the competitive advantage it deserves on the shelf! Take a look, HERE→
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