To better understand why digital printing is so important, you first need to understand more about what it actually is: a way to take a digital-based image (read: one that was typically designed and finalized on a computer) and print it on a wide range of different types of materials. In truth, digital printing is also about a lot more than that.
There are a few key reasons in particular why digital printing matters a whole lot more than you might think.
Digital Printing: Breaking It Down
One of the major benefits of this comes by way of that design process – whether you’re talking about something as straightforward as a logo or a complex product packaging design, everything is built from the ground up using the latest tools that technology has to offer. You have complete control over every last element of your design, from color schemes to font selection to kerning, layout and much more. This allows you to finely tune your design in a way that you would just never be able to replicate by hand.
Because you’re designing something digitally, you also don’t have to worry about generational quality loss – regardless of how many different times you use your design, that original quality is always there because it existed in a computer, to begin with.
Digital Printing = Efficiency, Cost Effectiveness and Much More
But even moving beyond all that, one of the major reasons why digital printers have become so popular over the last few years has to do with the short run capabilities that providers often offer. Usually, a modern-day digital press can be set up and configured within just a few short linear feet. If you’ve ever wanted to print something but realized you could never meet the minimum order quantity to do so, you’ll immediately get how essential this is because there are NO minimum order quantities for you to worry about.
So if you have a terrific new product that you’re trying to print a label for, digital printing would be the way to make sure that you’re ordering only exactly what you need and nothing more – giving you the chance to really see how that product performs and make adjustments on the fly. To that end, digital printing also allows for a tremendous amount of experimentation as well.
Digital printing is also hugely beneficial because it’s a much faster way to get a job done than alternatives. A conventional label press, for example, takes a tremendous amount of time and effort to set up. Digital presses, on the other hand, require none of that. Your label or other materials are prepared directly from the provided artwork file without the need for plates or other preparation, getting you your finished order as fast as humanly possible.
All of this leads directly into what is perhaps the most important reason why digital printing matters more than you think: money. Because digital presses can be set up far faster than alternatives, because they require less prep work and allow for shorter print runs, you tend to save a great deal of money compared to traditional means. Not only is it easier to get an order up and off the ground (so to speak), but you’re also not wasting a tremendous amount of money trying to meet a minimum order quota that you may or may not ever actually need.
This reason alone is often more than enough to convince people why digital printing matters. Even if you’re just looking for a cost-effective way to do some test marketing, it’s clear that digital printing is the solution you’ve been looking for.
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