By now, it should be clear to you that digital printing brings with it a wide variety of benefits that can’t be ignored. The cost-effectiveness alone is often enough to get most people to make the jump – but there are a few things you’ll want to consider before you do so. Designing something that will be digitally printed is a unique situation, which is why there are a few key points that you’ll want to consider before you finalize that design and send it off to the printer for reproduction
Don’t Forget That EVERYTHING Matters
One of the most essential things for you to keep in mind in terms of digital printing design is that every last element of your design truly matters – almost more than ever before. Yes, you’re designing something on a computer using state-of-the-art software. But that isn’t how your audience is going to experience your materials for the first time. They’re going to do so on a shelf in an aisle, or in a store window, or in the comfort of your own home. So you need to keep these variables in mind when designing to focus on creating the best end result possible.
Lighting plays a hugely important role in the way that something is perceived, for example. That red color you’ve selected may look absolutely perfect on a computer screen, but what happens if the sun is suddenly beating down on it all day? Will it look too bright or too dim for your liking at that point? What will the specific type of material you’ve selected do to the way that colors appear or the way something looks or feels?
These are all critical questions for you to answer as soon as possible because they all impact the ultimate success of the product you’re trying to design. Think about where your labels or other materials will end up – what someone will be doing when they see them for the first time and what environmental conditions they’ll be in – and design with those in mind, not with the computer screen. Because your items don’t live on the computer – they’re only born there.
Don’t Be Afraid to Experiment
Another key best practice for digital printing design is also, to many people, one of the most important: not only are you able to experiment with what you’re doing, you should actively be looking for new opportunities to do so on a regular basis.
Remember that because digital printing is both naturally cost effective and allows far smaller print runs than conventional means, it allows for opportunities that you wouldn’t otherwise have like designing samples, designing different types of materials for market testing (like if you wanted to A/B test a particular printed material) and so much more. SEE MORE DIGITAL PRESS BENEFITS, HERE.
With a more traditional printing configuration, you don’t have the chance to design two subtly different versions of the same label to see which one your audience responds to better. You don’t have time to design a custom label for a small batch of samples to be finalized later because you’re fighting against a minimum print run. If you HAVE these opportunities, you MUST take advantage of them – it really is that simple.
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