As craft beer booms, store shelves are getting more competitive. There are more breweries gaining the confidence to can and bottle their beer and put them on shelves. With the growing competition, how are you supposed to get shoppers to bring your beer home with them instead of the other guys? The simple answer is branding. Where does branding begin? With the label. We have been in the printing business for over 40 years and have learned a thing or two on how to separate your beer label from the rest.
Let’s take a look at the Do’s and Don’ts of custom beer labels.
The Do’s:
Choose the correct material
Every beer on the shelf has a label on it, but how can you make your beer stand out? Choosing the correct material for your label will make people take a second look at your product. We carry a full line of specialized material that will intrigue shoppers to want to touch your beer. Once the shopper’s hands get ahold of your product, the chances of them going home with your beer increase drastically.
Label your homebrew beers
The craft beer market is huge and it’s no surprise that people at home want to get in on the fun. Some homebrewers are now putting in as much effort as some breweries. There are many options for the homebrewer to put out a professional looking product they are proud of. With advances in digital printing, it allows you to label your product with a small budget.
Choose a crafty way of branding your beer.
Let your label tell the story of your beer. No longer does your label have to be boring. Get creative and throughout all conventional thinking to make a great product. You might get inspired by a vintage design you love, or a sign you thought was cool, or your city’s rich history. Whatever inspires your let that show when branding your beer label.
The Don’ts:
Violate the Alcohol Beverage Labeling and Advertising Laws
The last thing you want to do is to get yourself in trouble with your label. To learn more about what is required to be on your label, click here.
Cheap Design
All of your marketing efforts are a part of your branding process, but the label on your beer can or bottle IS your brand. When you try to cut your cost on the design of your label, you are holding back your entire marketing strategy. Make sure your design is creative and exciting!
Choose the Wrong Printing Company
Do you want to make sure you don’t choose the wrong printing company? Then choose Unique Printing and Labels because we have been doing this for decades! To get your beer label started today, click the button below!