Whenever you choose labels for your bath and body products, there are two main factors you need to think about. The first is “form” – part of your label’s job is to make your product look as attractive as possible. The other, however, is “function” – which can be equally important given the often sensitive nature of the types of products we’re talking about.

Simply put, your bath and body label will need to stand up to harsher conditions than a lot of other products, which is why choosing the right adhesive is a decision that you cannot afford to make lightly.

What’s in a Label? Turns Out, Quite a Bit…

Generally speaking, there are a few key types of adhesives that you can choose for your bath and body label depending on your needs. One of the most common of these is a permanent adhesive, which cannot be removed without distorting (and often destroying) the label itself. These labels are ideal because they’re made with withstand a wide range of different environmental conditions, including but not limited to things like moisture (perfect for items destined for the shower, like shampoo bottles) and high temperatures. They can even withstand contact with many different types of chemicals.

Cold temperature adhesives may also be ideal depending on the specific type of product you’re talking about. These are commonly used for labels that are going to be applied to cold surfaces, usually at or below 25 degrees Fahrenheit.

One type of adhesive that you probably don’t want to use for your bath and body label, however, is removable adhesive. These types of labels are usually used on retail items (think: clothing tags) because they can be easily removed without leaving a residue. They can be easily removed with soap, water and even in areas with high moisture – meaning they’re probably not the best choice for something that is going to be stored in a bathroom.

Think about how damp everything gets after you take a long, hot shower on a cold winter day. That is perhaps the biggest reason why, when choosing an adhesive for your bath and body label, you’ll definitely want to go with something a little more permanent in nature.

Overall, there are two main performance characteristics that you’ll want to pay attention to when choosing any type of label. The first is tack, which is the attraction of the adhesive to the surface of your product with minimal external pressure. The second is adhesion, which is the strength of the bond after the label has been affixed. Your actual requirements will vary depending on the particular bath and body product you’re working with. Something like a soap bottle that probably doesn’t come into contact with moisture too often will obviously have different needs than something like conditioner, which will be stored in the shower and will be wet almost constantly.

Provided that you understand the options that are available to you and the performance factors you should be looking at, however, you’ll have everything you need to make the right decision for both you and your customers.

If you’d like to find out more information about how to choose the right adhesive for your bath and body product’s label, or if you’d just like to get answers to any other specific questions you might have in a little more detail, please don’t delay – contact us today.