There was a day not too long ago where, after spending a huge amount of time designing and printing the right custom labels and other packaging elements for your products, you made an effort to use that collateral for as long as possible. Many argued that this was all in the name of brand consistency, but the dirty little secret is that it was often just too expensive to do anything else.
Well, those days are long over and not only is it easier to give your products a fresh new look and feel, but it’s also more cost-effective than it’s ever been. In fact, there are a variety of reasons why you should absolutely be changing your labels and other print materials more often than you are that is definitely worth exploring.
Product Labels – Variety is the Spice of Life
One of the major reasons why you should really be making an effort to vary your labels, product packaging, and other materials as often as possible is because it allows you to run better and more timely promotions. Now, you can incorporate any deals or other specials that you may be currently running right into the product packaging itself to help get the message out to the widest possible audience.
You can also get more specific with your packaging than ever before. If your products are sold on store shelves around the country, you can print labels targeted towards specific states or even specific major cities for an extra bit of relevance.
Changing up your labels on a regular basis also gives you an opportunity to better tie your products into the world around us. Spring has finally arrived, for example, which presents a great opportunity to print labels with bright and eye-catching springtime colors. This can be a perfect way to inject a little excitement into your packaging and instantly differentiate yourself from your competitors at the exact same time.
The thing that makes ALL of this possible is digital printing, which has really come a long way in the last few years alone. Thanks to the fact that even your average digital press can often be set up to run within a couple of linear feet, you no longer have to worry about meeting minimum order qualities. At the same time, you also don’t have to worry about sacrificing quality – our digital press at Unique Printing & Labels prints at 1200 DPI, for example, guaranteeing that all of your collateral looks as good as possible at all times.
Truly, the only thing standing in between you and switching up your labels and other print materials as often as you can is your willingness to do so. The technology has finally caught up with the needs of the modern business.
If you’d like to find out more information about this particular topic, or if you’d just like to go over the intimate details of your next big project with someone in a more one-on-one way, please contact us below!