Brands are promises. They are the overall perception that the customer has of your products and services. As mentioned a line before, brands are promises. The promise which you make to your customer. The promise which when kept will create a customer which is loyal to you from the deepest echelons of your heart.
So, is branding building easy? Let us tell you from our experience in this field, NO! brand building is a long and tough process and takes consistent hard work to reach somewhere. From our observations over the ages, successful brands are those who deliver consistent experience and communication across all its marketing channels like POS, Marketing collaterals/printable materials, online communication, content marketing and after-sales service.
Brand building is a long-term process in itself, consistency is the key and on your journey to build a great brand you make some great relationships. These relationships if nurtured properly become a business asset in the long run. It is these relationships that enhance your organic reach by boosting your word of mouth advertising ultimately resulting in enhanced reputation. Once you have the reputation in the market then raking in dollars becomes just a consequence of good work.
Here are some of the steps that you can use to build your brand
Know your audience: You should know very well who you want to pitch for your product or service. Know everything about them. It’s like a secret service thing, share the same passion when you are mapping your target audience. It is vital because all your marketing efforts and brand building efforts will be focused on appeasing them. It is them who should be impressed by you as it is them who will be giving you money. As simple as that.
Mission Statement: After you know whom you want to target, the next step would be crafting your mission statement. This statement should put your passion into words. It should tell your target audience what you are passionate about. It should be clear and crisp. It should excite you and your target audience alike.
Research: Know what other people offering similar services/products like you are doing. What’s working for them, what are the mistakes that they have made. Doing proper research is crucial for any brand building exercise. Knowledge is power and this power enables you to reach the zenith of your game.
Differentiate: What’s the fun in selling the stuff that everyone else is selling or in other words who would buy the stuff from you which someone else is already selling to him. You to differentiate and create a USP for yourself in order to build a brand and make some profits.
Visuals: Having a visual identity of your brand is very important. That’s where creating a logo and other marketing collaterals bearing your identity come in to picture. Make sure that you invest wisely in this as it is a crucial step in brand building and cannot be ignored.
Pitch: The world wants to hear your story. Make sure you tell them the right one. The pitch should be perfect it should entice the audience, there should be a synergy between your story and the audience. They should be moved by it, they should be compelled to buy you. That’s how the pitch should be.
Integration: You should integrate your brand into every process of your business. Let the brand be all dominant and take over your every effort. That’s how it will be imbibed by your business.
Consistency: The last part of brand building, be consistent with your efforts and be true to your side of the deal. If you can do that, then sir you have a brand which will take you places.
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Hope you liked the blog post, stay tuned for more such posts in future.