Generally speaking, any step that you can take to both raise awareness for your business and reinforce your brand’s identity is a step that is more than worth taking. But a lot of people don’t realize that these don’t ALWAYS have to be some grand gesture on your behalf. Sometimes small moves pay major dividends down the road, both in ways that you can expect and in ways that you can’t.
Case in point: bumper stickers. If you’ve never considered bumper stickers to be an effective part of your business’ marketing efforts before, there are a number of reasons why you may want to give that some second thought.
The Benefits of Bumper Stickers: Breaking Things Down
Maybe the biggest benefit that bumper stickers can bring to the table for your company has to do with their cost effective nature. They’re very, very inexpensive to produce in large quantities – thus making them the perfect type of thing to give away as a promotion to the people who actually visit your business on a regular basis.
At that point, the car of your satisfied customer actually becomes something of a rolling billboard for your brand – thus making sure that even people who aren’t necessarily looking for a product or service like yours are at least aware that you exist.
Because so much of this process can be automated now, bumper stickers are also incredibly easy to produce. All you need to do is find the right partner, settle on the right design and you can have all the bumper stickers you need – all perfectly cut and ready to distribute by way of one particular printing machine.
Bumper stickers are a great way to truly reinforce your brand’s identity – something that can positively impact you in a large number of different ways depending on what particular industry and area you’re operating in.
If your brand’s name and logo is one that already has something of a following in your area, bumper stickers further show people who may be on the fence about making a purchase that yours is a business worth supporting. Along the same lines, bumper stickers are a perfect way to build a bit of a personal relationship with your clients. Bumper stickers are hardly permanent – but someone still had to go out of their way to essentially put your name and logo on their car. They wouldn’t do this if it wasn’t a step worth taking in their mind – meaning that if your product or service hadn’t already made their life better in some way.
Pretty soon, other people are going to start to be able to sense that too – and at the very least, they’ll head to a search engine like Google to figure out more about what your brand is all about. Rest assured, that is a very good position for small businesses in particular to be in.
If you’d like to find out more information about whether or not your company needs bumper stickers, or if you’d like to learn about some of the additional ways that you can create a meaningful connection with the members of your target audience, please don’t delay – contact us today.